Blogging is a time investment, and requires intimate knowledge of your audience, your industry, and your brand voice. It can be intimidating, especially for solopreneurs trying to do it all themselves. It’s one of those ventures that’s easy to start, but difficult to maintain. So when your blog is running on fumes, here is how you can give is a jump start with fresh topics and ideas your audience will gravitate toward.

Why your small business needs a blog, whether you're product-based or service-based, from search engine optimization to gaining new customers or clients.