How A Blog Can Help Small Businesses with Digital Marketing and Consumer Research
Updated 12.8.2025
Having a blog on your website is so beneficial to your brand and your audience - even if you're a local business! As a small business, a blog is vital for driving traffic to your website and building both a reputation and a community around your brand. If even big names like American Express, Dell, and Walmart take the time to invest marketing efforts in blogging, maybe you should too!
How a Blog Benefits Your Audience
Because of all the ways you can advertise your brand through social media, having a blog is a great way to drive that traffic to your website without your audience feeling pressured to buy anything. The ultimate goal of any brand on social media is to encourage its audience to visit the website, and a blog can provide your audience with free information, inspiration, or entertainment that encourages that first step!
Simply being on your website significantly increases the chances of a consumer becoming a loyal customer in the future. When people recognize you are taking the time to invest in them, they're more likely to invest in you.
How a Blog Benefits Your Brand
Aside from the obvious value and benefit provided to your audience, having a blog can streamline your own content creation process and help you fine-tune your brand messaging. The more time you spend writing long-form content related to your industry, the better you'll understand your niche, your target market's needs, and your own voice in that space.
Blogs are Easy to Repurpose
A blog is a great foundation for creating content for all of your social media platforms! Here are a few ideas for content you can create from a single blog post:
3-5 social media captions summarizing key concepts and takeaways
20 Pinterest pins (blogs perform better than any other content on Pinterest!)
5-10 social graphics that visually demonstrate key concepts from your blog (hello, Canva!)
1-2 email campaigns introducing the problem your blog is solving and inviting your subscribers to go to your website and find the solution
2-3 short-form videos on TikTok, Instagram Reels, YouTube Shorts, etc.
1 longform video (that you can embed in the original blog post for extra credit)
Blogs Help with Market Research
A blog is also the perfect place for market research! If your audience really resonates with a post, you can use it to inform future product development or service offerings. The more you understand your audience, the better you can curate your brand to meet their needs!
Not a writer? Not a problem!
I know starting a blog can sound like a lot to add on top of your already busy life as a small business owner. You can try having AI write blogs for you, but that can be problematic if not done correctly.
The good news? You don’t have to be the one writing the blog! As a content writer, I help small businesses and local businesses grow their reach online and become more prominent in the digital marketing world through SEO-friendly, engaging blogs that your customers will actually want to read!
