The #1 Thing Your Website Needs to Grow On Pinterest
Because of how Pinterest creates such a unique opportunity to reach consumers, many businesses have started to invest a lot more time in it. Pinterest even has functionality to integrate your products into clickable pins and a Shop tab, which can be extremely effective for monetization if set up successfully!
Despite this ability to operate as a product-based business on Pinterest, many of the platform's most successful creators are still bloggers. If you really want your business to thrive on Pinterest, the #1 thing you need is a blog! Here's the nitty gritty of why blogs perform better on Pinterest than any other content:
Pinterest likes original pins
In the past, the best way to succeed on Pinterest was through the 20/80 rule: having 20% of your pins be original content, and the other 80% be shares (“repins”) of content from other Pinterest creators within your niche.
Since 2020, Pinterest has been rapidly moving away from repins and emphasizing original content more. This is part of their push to be more like other social media platforms and compete with Instagram and Tiktok - they want creators to be actively creating new ideas and pins as much as possible!
This is where blogs become very successful - because you're constantly putting out new content, making it easy to create new pins within your niche! You'll always have something fresh to share on Pinterest, so you won't need to rely on content created by others for your account to grow.
What About Repins?
At this point, repins are virtually obsolete to Pinterest creators. They can still serve you well in very small numbers to establish your niche, such as helping Pinterest to identify the topic of a new board, but you definitely need to have the majority of your content be originally yours and not repins! This leads to another tricky aspect of the Pinterest algorithm…
Pinterest likes unique URLs
If all of your original pins lead to the same URL, you will get flagged as spam and see your impressions numbers plummet rapidly! You need to have multiple unique URLS to link pins to so that the same URL isn't being pinned multiple times a day.
To be extra clear, by unique URL, I don't mean unique domains. You don't need more than one website, so don't freak out! You just need individual pages for each pin in a day, like this:
hannahleedonor.com/blog/post-1
hannahleedonor.com/blog/post-2
hannahleedonor.com/blog/post-3
All of these examples are unique URLS. Even though they're literally only one character off from each other, they will lead to completely different pages on my website (or would if they were real URLs), making them register as unique from one another on Pinterest. I can pin one pin from each of these links every single day.
In other words, three individual URLs = three opportunities every single day for unique Pinterest content!
How DO I create Enough Unique URLs?
Unless you're a product-based business with a ton of individual products with unique URLS, it's difficult to come up with enough individual URLs to really grow on Pinterest. This is why I always recommend businesses of any kind have a blog! It's a great way to serve your ideal customer with free content that gets them on your website, where they can more easily be guided through your sales funnel.
And before you try to hack this by creating URLs that redirect to the same ending URL, don't do it! Pinterest doesn't like redirects, since they’re often used in spammy practices, so you need to make sure your URL shows as trustworthy.
Pinterest likes variety
True, if you only have three products you could just share those each once a day every day on Pinterest. However, Pinterest can be pretty heavy-handed with their spam filter and there's no guarantee such behavior wouldn't eventually get caught up and treated as spam.
For each pin to truly be considered fresh and not a repin, it has to be *completely* unique. Your image, your title, your description, and your URL need to be unique to that pin! If we're talking Instagram or Tiktok, that's nothing unusual, right? However, with Pinterest you have to create content a lot more frequently to succeed. Whereas you can grow on Instagram posting only a few times a week, Pinterest wants you to be sharing fresh pins multiple times a day in order to be successful.
I know, that's a lot. And if you only have a few products, it means having to come up with new imagery and new copy for pins every single day. There are only so many ways to make your product's new pins unique!
Here is where that blog comes in - if you have regular fresh content going up on your website, that's more unique URLs for you to use, and therefore more concepts for you to draw from to create pins! See why blogs are so powerful on Pinterest?
How to Get Started Blogging and Pinning
If you don't already have a blog for your business, this probably seems pretty overwhelming! You're just getting comfortable with the idea of starting a Pinterest for your business, and now I'm telling you to write a blog too? Yeesh!
I promise you, it's not as daunting as it sounds. I'm also here to help you get started!
Sign Up For Blogs and Pins Coaching
I'm now offering a Blogs and Pins Coaching, where I will help you get set up with a blog and Pinterest account so you have a solid foundation to work from!
This training includes:
10 original blog ideas within your niche
4 Pinterest pin design templates in Canva
A Pinterest Planner spreadsheet with keywords, a starter schedule, and a board optimization plan
A Quick-Start guide of all the basics you need to know to pin effectively
1 hour of one-on-one coaching to answer any questions you may have once you receive your package!
The first three people to sign up for this curated coaching package will get a 30% discount! Just contact me for more details!
Want More?
I also offer Pinterest and Blog strategy services that cover everything from managing your Pinterest account to writing your blog articles - so if you don’t have the capacity to do it yourself, bring me in to do it for you! I currently have openings for new clients if this sounds like a better fit for you.
I curate all of my packages to each client's unique needs - contact me to learn more and together we'll create a plan to suit your brand's needs!
